How to Get More Therapy Clients: Writing a Psychology Today Bio That Connects
If you’ve ever thought, “I hate self-promotion,” this is for you. You don’t have to market like an influencer. You just have to write like the therapist your future clients are already hoping to find.
As a therapist trying to grow your practice, your Psychology Today bio or any online bio, is one of the most powerful tools you have. So why do so many blend together? We’re here to talk about how to write a persuasive and relatable bio that connects and converts.
It’s not just about being well-written and clinically knowledgeable, a relatable profile can help clients feel safe, seen, and curious enough to reach out. A generic one? It blends in with hundreds of others. Buzzwords are no longer the way! And you know what? That’s a good thing. Focusing on what you as a unique individual bring to the session is the one way you can always stand out. But finding the balance is the key.
At Third Space Therapy Norman, we’ve tested and refined these profile-writing strategies with real clinicians, and the results speak for themselves. Therapists using this bio structure saw a 60% increase in client inquiries in less than three weeks.
This isn't a theory. It’s data-backed storytelling that works in real mental health marketing.
Why Your Psychology Today Bio Matters
Specifically for Psychology today, they have taken the marketing partially off your hands by being THE HUB for search. Psychology today spends their own money to be at the top of search on platforms like Google or Bing. It’s also known as the place to look for a culture or modalities based therapy match. So how do you use the knowledge to your advantage?
Think about it this way: When clients search for a therapist, they’re not just looking for credentials, they’re looking for connection too. Your profile helps them decide if you’re someone they can trust. Show them how you are also a human being who professionally is capable of hearing them out.
A compelling bio helps:
Increase your profile views and inquiries from clients
Clarify your audience and approach for the right-fit clients
Build trust before your first session
Establish expectations for better sessions
SEO Tip: Include phrases like “therapy for anxiety in [your city/state]” or “trauma-informed therapist in [location]” to help your profile appear in local search results but claiming pride over where you live builds connection. Even if that pride comes with caveats.
The Three-Paragraph Formula for a Strong Bio
After reviewing hundreds of successful therapist profiles, we found that the most effective ones follow a simple structure.
1. Start with Connection
Your first paragraph should introduce who you are and who you help in a way that feels warm and human. Skip the jargon and write like you’re talking to the client who most needs to hear from you.
Example: “I am a proud ally, caregiver, and creative helping individuals work through grief, overthinking, and the weight of past trauma with warmth and honesty.”
2. Share Your Depth & Style
Next, help readers understand what it’s like to work with you. Describe your approach, energy, and specialties. Try to show, and not tell. Mention any therapeutic modalities (like EMDR, IFS, etc.), but keep the focus on the client experience and their potential impact.
Example: “Sessions with me are collaborative, flexible, and sometimes even full of laughter. I draw from evidence-based tools to help you move toward healing, but our relationship is always the foundation.”
3. End with an Invitation
Close by normalizing how hard it can be to start therapy. Then offer a gentle, encouraging invitation to connect.
Example: “Starting therapy can feel like standing at the bottom of a big trail. Here, you set the pace, and I’ll bring the flashlight and extra water.”
Pro tip: Your identity should be represented in your thoughts, colloquialisms and metaphors. You may love hiking like these examples but you may like animals, art, crochet, or sStar Wars - inject that into your statements! I guarantee you, if a line in a bio makes someone laugh or say “Me Too!!” you’re going to hear from them.
Common Mistakes to Avoid in Your Psychology Today Bio - Don’t fault the messenger…
There are MANY red flags that seem like good ideas. You’re a therapist - you get it. And look, we are all human. So let’s watch out for these…
❌ Too clinical: Clients connect with warmth, not academic language. If you are writing something your professors or colleagues would be proud of, you’re not writing for your clients.
❌ Too vague: “I work with individuals and families” doesn’t show who you really serve. Seriously… how many people have this in their bios…
❌ Too self-focused: Talk about what clients will feel or experience, not just what you do. It’s great that you’re an expert, how many people think they’re the expert? How many of them are?
❌ Too long: Short, vivid sentences are easier to read, especially on mobile. No amount of punctuation will make me finish a sentence that’s 4 lines long.
❌ Too personal: Transference is real, making it too about you is real. Sharing personality is about reliability but the balance comes from knowing how broad to go. Mention being a parent, not a Father of 4 in this district. Say you love to craft, not where and what and when and where you sell it.
SEO Tips for Your Psychology Today Profile
To help your profile get found by more potential clients:
Use location-based keywords (e.g., “trauma therapist in Norman, Oklahoma”)
Include specialty phrases like “therapy for anxiety,” “LGBTQ+ affirming therapist,” or “grief counseling”
Add your modality keywords naturally: “I use EMDR, CBT, and mindfulness-based approaches”
Repeat your niche or audience once or twice (e.g., “I help teens and adults managing anxiety and trauma”)
Why You Can Trust This Advice
This guide was written by a marketing strategist who specializes in mental health, outreach, and practice growth. I have done this across industries and some truths work especially well for reaching clients as mental health professionals.
With over 8 years of experience in brand development and digital strategy for therapy practices, I’ve helped clinicians increase their inquiries, strengthen their online presence, and communicate their value authentically.
My approach blends marketing psychology with therapeutic ethics, so your profile attracts clients while staying aligned with your values and your scope of practice.
If you’ve ever thought, “I hate self-promotion,” this is for you. You don’t have to market like an influencer. You just have to write like the therapist your future clients are already hoping to find.
Bonus: Download Our Free Therapist Bio Guide
Ready to rewrite your Psychology Today bio with confidence? Download our free resource:
“Invitations, Not Introductions: A Therapist’s Guide to Authentic Bios”
It includes tone tips, real examples, and line-by-line prompts based on the same structure that helped our clinicians grow client inquiries by 60% in under three weeks.
Final Thoughts
Your Psychology Today profile is your first chance to create connection and trust. The right words help clients feel safe enough to reach out, and that’s where healing begins.
Write like you’re already in the room with them.
Keep it real. Keep it warm.
Your story is part of what makes your practice meaningful.
“Everyone has a story, you are the expert in yours” - Harriet Bohanan
Stop trying to be THE expert therapist, and be a human who is passionate about helping others with your expertise.